Last year, Ev detailed our commitment to strengthening writer discovery, enabling readers to “serendipitously find stories they wouldn’t have otherwise.” In that spirit, we’ve launched blogrolls, a new feature that connects readers and writers in more visible and meaningful ways. Before getting into the details, here’s a little background on blogrolls for those unfamiliar with the term:

The term blogroll comes from the early days of blogging, when bloggers would often include a list of useful links on their blog (it was literally a roll call of your favorite links. hence, blogroll). It sounds simple, but before search and social…